Factors To Consider When Constructing A Website
A well planned marketing strategy is the key to your online success. Spend time researching and planning your marketing. Most small business owners have a great product but create website untargeted websites.
Spend time researching the following:
1) What age is your target audience?
2) What is the geographic target (if any) ?
3) Is your audience predominately male / female or both?
4) What are your peak times?
Take the above factors into consideration when building landing pages for these reasons:
1) Different audiences like different colors - Read Why Colors are Important
2) Audiences may be prone to purchasing during certain times. For example, an adult dating site may have more user sign ups during the evenings since most single adults are working or at school during the daytime. If this is the case, conversion rates can be higher during certain time periods. Kick up your PPC costs during these times.
3) Do you offer your service to all countries but only offer 1 language? Consider using language translation tools and reach the world - Here’s a good translation tool
4) Consider showing different landing pages for different countries.
There are many factors to consider when creating a website and devising your marketing strategy. There are just some examples of how careful planning can lead to growth and stability.
